WHEYONWHEELS LLP

In their own words

WheyOnWheels is a food-tech startup focused on delivering healthy, high-protein nutrition through a mobile food truck model. The startup offers a diverse range of products including freshly prepared protein smoothies, customizable smoothies, high-protein toast options, intra-workout and pre-workout drinks, and whey-protein-based popsicles designed as nutritious snacks. Customers can customize their smoothies by selecting whey protein flavors, choosing their preferred base such as milk, water, or milk with water, and adding frozen fruits, dry fruits, and toppings as per their dietary needs. Orders are placed through a website-based system, reducing paper usage and ensuring all orders are directly recorded in a centralized database for efficient operations. WheyOnWheels promotes fitness and customer engagement through a gamified reward system that encourages simple physical activities, while sustainability is supported through the use of reusable steel cups that offer discounts on repeat use, reducing single-use waste. The business operates dynamically across multiple locations and time slots and is designed to scale across cities, corporate canteens, quick-commerce channels with packaged whey-based products, and future partnerships in travel and aviation catering, making high-protein nutrition accessible, convenient, and sustainable.

Written by the company on its public Startup India profile. Not verified by us.