WHYKRO PRIVATE LIMITED

In their own words

Whykro Private Limited is a unique startup in the field of cosmetics which relies on data science and analysis to understand the retail stores and end customers. This method helps us to make customers segregate in clusters to understand in-depth about them and suggest products that suites them concerning their budget and interest. One example in which we help our customers, who are cosmetics stores owners, we check their product selling for a certain period to create a data set, in some we mark that their customers who come to buy eyeliners, end up buying mascaras too, we then help them to settle their shelves where they can keep mascaras beside eyeliners. This research increases the chances of both getting sold together. So, we are not just selling our products but also we act as a cosmetics consultant for our customers. At regular intervals, we also do surveys to understand the end customers too. This approach made us break the traditional market control in the zones where we try to set our market and create a new benchmark.

Written by the company on its public Startup India profile. Not verified by us.