YESHA SANT DESIGNS PRIVATE LIMITED

In their own words

Yesha Sant Designs Private Limited is a design-led, technology-enabled fashion startup addressing the growing gap between traditional Indian textile craftsmanship and modern global consumer demand. Despite India’s rich artisanal heritage, many craft communities face declining livelihoods due to lack of market access, scalability, and structured supply chains. The company develops a digitally driven platform that integrates artisan clusters from regions such as Kutch into a structured design-to-market ecosystem. By combining traditional techniques like Bandhani and Rabari embroidery with contemporary design and data-driven consumer insights, the brand creates unique, high-value textile products for modern consumers. Unlike conventional fashion businesses, the startup follows an innovative slow-fashion model supported by process standardization, design digitization, and direct-to-consumer online distribution. It ensures traceability, ethical sourcing, and preservation of indigenous craftsmanship while improving efficiency and consistency in handmade production. The business operates on a direct-to-consumer and multi-channel retail model, including its proprietary online platform and curated offline partnerships, enabling higher margins and direct market access for artisan-driven products. The solution is highly scalable as the model can be replicated across multiple craft clusters in India, integrating more artisan communities into a technology-backed supply chain. This not only enables national and international expansion but also creates sustainable livelihoods while preserving endangered textile traditions.

Written by the company on its public Startup India profile. Not verified by us.