ZENTARA NATURALS PRIVATE LIMITED

In their own words

The startup is engaged in the development and manufacturing of ready-to-fry snack pellets (fryums) made from rice, millets, potato, and poha-based formulations. The product range includes rice-jeera fryums, ragi (finger millet) fryums, potato-based fryums, and poha fryums in multiple shapes and formats. The startup focuses on process innovation and product diversification by offering fryums that are suitable for deep-frying, air-frying, roasting, and microwave preparation, catering to both traditional consumption habits and evolving oil-conscious consumer preferences. Special emphasis is placed on millet-based and composite starch products as healthier alternatives to conventional snacks. The products are developed for household consumers, HORECA segments, and street-food vendors, with standardized extrusion, shaping, and drying processes to ensure consistency, scalability, and extended shelf life. The business model supports regional flavor extensions, shape-based customization, and scalable food-processing operations, enabling expansion across multiple markets while promoting value-added utilization of traditional grains and millets.

Written by the company on its public Startup India profile. Not verified by us.