ZOO Media Private Limited

In their own words

Introduction Zoo Media is India’s first homegrown independent agency network with specialized agency brands which are at the congruence of media, tech, creativity, and data. A big challenge that Suveer Bajaj and Pratik Gupta, Co-founders of Zoo Media, saw in the brand marketing life cycle was, brands having to work with multiple agencies offering various specialized services and expertise to get a campaign executed. With Zoo Media, brands now have the option of getting the best in the business be it digital marketing services, video solutions, Talent and Creator solutions and Tech Products and Services all under one network. This strategy has not only opened Zoo Media’s ability to work with the best-in-class brands for independent service requirements but. What is Zoo Media Zoo Media is a homegrown unique digital media network offerings which includes the flagship Full-Funnel Creative and Performance Digital Agency, Digital Transformation Consulting Agency Influencer, Creator and Talent Agency, Video Content Solutions Agency, New Age Digital Media Publishing Agency, Technology Services and Products Agency, and Creative Technology Agency. Vision & Mission The future-ready composition of the Zoo Media network agencies is equipped to provide integrated, specialized and customized solutions for new-age business problems with an in-depth understanding of business challenges across data, content, media, and technology. With the ambition to be the preferred network of choice for leading businesses globally, Zoo Media’s vision is to build an agency network that provides future-ready products and services to their business partners that lead to impactful solutions focused on achieving their business goals at every stage of the marketing life cycle. Current Status of Zoo Media In the last 12 months since the launch of Zoo Media, the team has grown from 3 to 70 handling variety of clients. Most recently the agency also won recognition at the Kyoorius Awards 2021 for its campaign for Netflix. Future Vision The plan for the next 5 years is to scale the Expertise Services of the Zoo Media network in the following categories. Zoo Media is expecting to increase its strength from 70 to 2000 in the next five years. 1) Helping Brands Leverage Vernacular Branded Content A vernacular economy is emerging which offers scale and growth opportunities across from content, entertainment, influencer, to content commerce, Ed-tech, and more. With strategic partnerships in place, Zoo Media is equipped to build the blueprint for domestic and international brands to seep into India, across languages, cultures and city borders 2) Social Commerce Since the social commerce paradigm has unfolded, customers are expecting a seamless form of communication, regardless of their intent (research, engagement or intent to buy), paving the way for the 'content-community-commerce' model to gain stronger momentum than ever before. 3) O20 - Leveraging the Amalgamation between Live Events and Digital With the world ready to go back to a new normal, brands need to be ready to host events that work for both in-person and virtual audiences Working with the Best Global and Domestic Brands across Industries Zoo Media has already partnered with some of the best-in-class brands in India. As the network grows with its strategic acquisitions and partnerships, it will be able to focus on brands that are deep-seated in the country’s roots as well as international powerhouses. The network will be poised to provide its expertise and knowledge to several family-owned businesses, premium luxury brands, etc. who are geared towards establishing themselves as businesses of the future. Expanding to International Soils Zoo Media will soon be expanding to international markets in the next few years. As they diversify their footprint across North America and the Middle East with their future-ready vision, the agenda will be to eventually consolidate with global partners Creating a holistic one-stop destination The agency network in India has largely been dominated by international conglomerates who have acquired several independent agencies under their umbrella. However, Zoo Media envisioned a network that would grow beyond a static digital agency as a one-stop solution provider for brands at any stage of their campaign life cycle. Growth & Expansion By 2024, the network is expected to grow as they continue to collaborate with specialized firms for various services and become the undisputed leaders of India’s largest homegrown independent network of digital media agencies.

Written by the company on its public Startup India profile. Not verified by us.

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