AJ NATURA INDIA PRIVATE LIMITED

In their own words

AJ Natura India Private Limited is an innovative food and nutrition startup focused on transforming India’s traditional food ecosystem through a technology-enabled farm-to-consumer model. The company operates under its consumer brand AMRASA, offering premium natural products such as ancient grains, cold-pressed oils, and high-protein plant-based foods sourced directly from farmers. The core innovation of the company lies in building a transparent and traceable sourcing network that connects farmers, processors, and consumers through a streamlined supply chain. By integrating traditional processing techniques like stone grinding and cold pressing with modern quality control, packaging, and digital distribution systems, the company ensures minimal processing while preserving natural nutrition and authenticity. AJ Natura India Private Limited is developing a scalable platform that promotes sustainable agriculture, improves farmer income, and provides clean-label, nutrient-rich food products to health-conscious consumers across India. Through its brand AMRASA, the company aims to modernize the traditional food sector while building a trusted national brand for natural and heritage-based nutrition.

Written by the company on its public Startup India profile. Not verified by us.