ANURASHI IMPORTS PRIVATE LIMITED

In their own words

Anurashi (brand name MATO) is an Indian food startup focused on making clean, organic, and naturally grown food accessible and affordable to the Indian market. The company bridges the gap between remote, traditional food-producing regions and urban and semi-urban consumers through ethical, transparent sourcing. MATO works directly with small farmers and traditional producers in ecologically rich regions, ensuring traceable, chemical-free products while supporting sustainable agricultural practices. The startup’s efficient sourcing and supply-chain model reduces intermediaries, enabling high-quality food at accessible price points. Wealth creation and employment generation are core to Anurashi’s growth model. The company increases farmer incomes through fair procurement and long-term partnerships, while creating direct employment in procurement, quality control, logistics, marketing, and operations, along with indirect jobs across the supply chain. Anurashi aims to build a scalable, trusted national brand that delivers health-focused food, supports rural livelihoods, and contributes to inclusive economic growth.

Written by the company on its public Startup India profile. Not verified by us.