AUREVIA CO.
Jodhpur, Rajasthan
In their own words
Kovia Living is a premium D2C furniture brand bridging Jodhpur's artisanal heritage with cutting-edge retail technology. We solve three critical pain points in India's premium furniture market: (1) customers cannot visualize ₹50K–₹2L furniture before buying (25–40% return rates), (2) 60% of affluent Indians in Tier 2 & 3 cities lack access to quality design, and (3) world-class artisans remain invisible to digital consumers. Our Solution: A proprietary AR/3D commerce layer lets customers place photorealistic furniture models inside their actual rooms via smartphone cameras - eliminating guesswork, improving conversions 30–40%. Paired with tech-enabled Design Consultancy (expert guidance now pan-India, not metro-exclusive) and direct artisan partnerships (craftspeople earn 2–3x wholesale wages + customer recognition), we've created a genuinely novel business model. Why Kovia Wins: We're the first premium Indian furniture brand to embed immersive 3D/AR as a core commerce engine — defensible IP. We bridge heritage storytelling with modern e-commerce at scale. Geographic arbitrage is real: AR removes showroom dependency, opening 60% of the market competitors ignore. Our supply chain is built on 20+ years of direct craft relationships. Traction & Scale: Operating in 25+ cities across 10 states, partnering with 20–50 artisans, 500+ products, ⭐5-star ratings. Unit economics: ₹50K–₹70K AOV, 45–55% gross margins, profitable from day one. Market & Revenue: ₹25,000+ crore furniture market growing 12% CAGR (online 20%+ CAGR). By 2030: ₹37B+. Revenue streams: 90% direct product sales, 7% design services, 3% B2B bulk orders. Impact: Supporting 50–150 artisans with sustainable wages. Preserving traditional Indian craftsmanship. Team growing to 75+ by Year 3. Democratizing premium design access for Tier 2 & 3 India. 5-Year Vision: ₹100+ crore revenue. 100+ Indian cities. International presence (USA, UK, SE Asia). Category leadership in heritage-tech furniture.
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP266144
- Registered on Startup India
- 2026
- Self-declared stage
- Prototype
Where this is
District
Jodhpur
Rajasthan
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
Geocode confidence: medium
What we do not know
- no CIN on file, so no company-registry record is linked
- no incorporation date
- no funding signal of any kind
- no address beyond the district
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