BLUETOWN (INDIA) PRIVATE LIMITED

In their own words

BLUETOWN (India) Private Limited, a subsidiary of Danish technology innovation company has pioneered a low cost, low power, low maintenance Wi-Fi access solution tailor made for Rural & Remote areas of developing nations like India & Africa. BLUETOWN (India) was incorporated on 22nd January 2016. BLUETOWN has developed an end-to-end communication platform, specially designed for the needs and conditions in rural area of the world. The solution provides ‘out-of-the-box’ access to the Internet, via a low-cost mobile phone without the need of a SIM card, or any other device. The solution is based on cost efficient standard technology with low maintenance, which is easy and fast to deploy, and includes own power supply based on solar power and rechargeable batteries. In India we were mainly inspired with Prime Minister’s Digital India Mission and the fact that more than half of the world’s population lives in areas without even the most basic forms of connectivity. BLUETOWN has developed an affordable and sustainable way of connecting the unconnected and poised to solve this missing link. As a mission to support the Digital India Programme of Honourable Prime Minister, BLUETOWN is providing “Last Mile Broadband Access-as-a-Service” in partnership with various Telecom Service Providers including Govt. owned, BSNL, BBNL and RailTel. BLUETOWN is aware of the fact that deploying telecommunication networks especially those supporting Broadband access, to the geographically large rural areas with the same architecture as in urban areas, per user cost of the infrastructure (CAPEX) and the additionally increased operating cost (OPEX) makes it economically unviable. Therefore, the penetration of the Broadband networks in such remote and rural areas demands new thinking and methods to make the Broadband network operations economically viable. BLUETOWN have evolved with its own innovative Business Strategies and economically viable technological setup specially designed for Rural Areas and have demonstrated that with its live and successful use-cases in the state of Jharkhand, Bihar, Assam and A&N in partnership with BSNL and BBNL. For provisioning of Broadband in such rural areas BLUETOWN is making use of one innovative business regime as Managed Hotspot Service Provider (MHSP) in partnership with Telco/ISP on Revenue Share basis on OPEX. In this arrangement BLUETOWN brings on its own CAPEX and makes use of existing infrastructure of partner Telco which again helps in reducing the CAPEX. While the OPEX is provided by Govt./State Govt./District Administration/ etc. The existing infrastructure of partner Telco specifically includes microwave/fibre backhaul and also the Telecom Tower of partner Telco, which is generally on need and availability basis. BLUETOWN installs its Wi-Fi hotspot Access Points with Solar Panel and SMF/Li-Ion batteries along with BTS all in a box mounted on that tower, which is our innovative setup, we call it as Everything on Tower (EoT). Also, as MHSP BLUETOWN appoints a VLE from Local folks for managing Hotspot. This VLE is given basic training by the BLUETOWN (MHSP) for regular maintenance and operation of Hotspot infrastructure and to provide Wi-Fi of assisted Broadband services to the villagers. The VLE working as franchisee of BLUETOWN, acts as single point of contact for all Broadband related products and services. VLE also takes the responsibility of digital literacy and assisted Broadband services (such as e-governance) to the rural masses. This VLE also uses this Wi-Fi infrastructure for generating revenue through other activities (such as mobile charging providing rail-road ticketing, getting market prices of crops and assisting in doing business transactions, rural e-banking, help in getting medical facilities from urban health centres etc. to name a few). The core of the BLUETOWN solution is a base station powered 100% by solar energy. The base station establishes a Wi-Fi hotspot with a range of up to one kilometer in diameter. The hotspot is connected to the internet by existing infrastructure such as microwave link and fibre, or by satellite, balloons or drones, bringing connectivity to even the most secluded areas of the world. And because the solution is based on Wi-Fi, people can browse the web, stay in touch, or participate in educational programs using any smartphone, tablet, or laptop.

Written by the company on its public Startup India profile. Not verified by us.

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