CORAJ GOLD PRIVATE LIMITED

In their own words

Coraj Gold Private Limited, incorporated in February 2026 and based in New Delhi, is India's first AI-powered jewelry trading platform designed specifically for the modern luxury buyer. Founded by serial entrepreneur Dhruv Bhushan alongside Pawan Deewakar, the startup bridges India's $75 billion luxury jewelry market with next-generation AI infrastructure to solve critical industry pain points, such as poor online visualization, generic retail experiences, and an absence of a secure online trading infrastructure. Operating on an asset-light, zero-inventory model, Coraj eliminates physical warehousing risks by directly connecting buyers with verified sellers through a secure trading layer that features escrow-backed payments and certified authenticity for every transaction. The company's proprietary technology ecosystem includes AI-enabled lookbooks that generate personalized digital catalogs based on a user's style and budget, an AR Try-On Engine for real-time visualization to reduce returns and boost conversions, and a Generative Design Studio that allows customers to co-create custom, manufacturable jewelry pieces using prompt-to-jewelry AI. Additionally, the company's officially registered objects permit the development of fintech solutions for digital gold, digital silver, and fractional ownership. The startup ensures robust unit economics and scalability through two high-margin revenue streams: a 15% transaction commission on all marketplace trades and recurring B2B revenue generated by licensing its white-label AI-SaaS design tools to independent jewelry retailers nationwide.

Written by the company on its public Startup India profile. Not verified by us.