Fresh Food Concepts Private Limited

In their own words

We started Fresh Food Concepts up in 2014 with a mission to help make it easier for people to do themselves some good (whilst making it tastes nice too). The health benefits of eating more fruit and vegetables are well known, yet over three fourths of us are not hitting our recommended fruit and vegetables intake. As fruit and vegetables experts, we make tasty, healthy, convenient ways to help people get more fruit and vegetables into their diet. Our brand is called "Imagine" and we aspire to create an organisation that stands for things that matter – our own health and the health of our environment. Everything we make is and will always be 100% natural, delicious and nutritionally net-positive, so that our customers feel physically and mentally better off, after they have our products. We put great care and effort into our juices. From sourcing high quality ingredients from farms, even in far flung places, to selecting only those pieces which are in good condition, to being very particular about hygiene, sanitation and safety our operating practices, we don't take any short cuts. We are HACCP certified and continuously strive to exceed established standards. Our production facility is fanatically maintained and kept in pristine working order. We would rather lose money than send out a product that doesn't match up to our stringent standards. We hate the word preservatives, additives, sugars & concentrates. The underlying philosophy of our company is being sustainable Below you can see our strategy for doing so. Sustainable Brand Sustainability is a core part of who we are. Ever since day one we’ve been guided by our company values: to be natural, generous, commercial, entrepreneurial and responsible. This pillar of our strategy is the concept of sustainable nutrition which refers to all aspects of food production and consumption; from where, when and how food is produced and transported, right through to how much gets wasted at home, and along the way. Getting the right balance between environmental impact and nutrition underpins our entire sustainability strategy Sustainable ingredients Fruit is at the heart of our business. Without great fruit, we’re nothing. So we take it pretty seriously. Our fruit comes from all across the country and from different farms of all types and sizes - large plantations, co-operative groups & tiny family farms. Sustainable Packaging We want our packaging to have the lowest possible impact on the world around us., hence all our juices are packaged in reusable GLASS bottles. We are available in more than 2500 location in Delhi NCR and had a turnover of Rs 3.4 Crore last year. We employ more than 75 people in our team and have created a unique manufacturing facility in Noida. Our Team We have an awesome bunch of people who are driven by their sheer passion for producing healthy, tasty and hearty products Riju Gupta An IIM Ahmadabad alumnus, serial entrepreneur, devoted foodie, squash enthusiast & a backpacker par excellence. Co founder of Learning Hour- India’s first online tutoring portal which was acquired by Educomp Solutions. Worked in investment banking with Barclays Capital & Citigroup Chandan Agarwal An IIT-Delhi and IIM –Ahmadabad alumnus, sharp shooter, expert in mechanics, master blender and serial entrepreneur. Co-founded Learning hour. Worked as a consultant with Accenture and Bennett, Coleman and Co. Manu Bhasin An artist by nature, excellent nutritionist, operations specialist, and a sommelier of tastes and flavours. A process and Operations professional who setup his own courier company.

Written by the company on its public Startup India profile. Not verified by us.

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