GFM RETAIL PRIVATE LIMITED

In their own words

We are a young startup with a bold dream, a dream to transform people’s experience of buying meat and to reacquaint them with its real flavours. Buying meat in wet markets or from butchers is an unpleasant experience characterized by a perpetual stench, buzzing flies and the revolting sight of meat hung upside down. This meat is stale, unhygienic, low on taste, and unfit for human consumption according to World Health Organization (WHO) guidelines* which state that meat kept at temperatures between 5 to 60 degrees Celsius can slowly become poisonous. Founded in 2016 by a self-professed, ardent meat lover, TenderCuts was born of the vision to provide fresh, quality meat in line with WHO standards, the desire to bring back the real taste of meat, and to give people unlimited choice, of meats, cuts and flavors, in the comfort of the their home. TenderCuts is committed to delivering farm fresh, healthy and hygienically processed meat right to your doorstep in 120 minutes. We offer the finest selection of chicken, seafood, mutton, exotic meats and marinades that can be ordered online, on your phone or at the TenderCuts retail experience store. Our premium range also includes free-range chicken and goat. Our direct partnership with local farming and fishing communities and strong backward linkages ensure that the TenderCuts meat travels a very short distance to reach you, guaranteeing absolute freshness. We have integrated our partners into a just ecosystem of fair prices and timely payments, encouraging them to practice ethical farming that brings you chemical free and preservative free produce. TenderCuts has established numerous checks and quality controls throughout our processes of breeding of livestock, selection, cleaning, and delivery. Among our several quality measures include a selection of meat through stringent grading and rigorous standardization systems, handling of meat by automated systems and trained personnel at our state of the art facility, and washing and pre-cleaning of meat with RO water. Every step of the meat from farm to fork is monitored and controlled to bring you the best quality.

Written by the company on its public Startup India profile. Not verified by us.