JINNONI VENTURES LLP

In their own words

The Nature’s Palette (promoted by Jinnoni Ventures LLP) will be a technology-based platform aimed to help bring organic, natural and sustainable everyday products to general people so that their personal health is well nurtured. We want to make these ‘Healthy Alternatives’ easily accessible for anyone, thus promoting a healthy way of life. Along with eCommerce portal and mobile application, we shall use various innovative methods of marketing to reach our target customers. Further, we are also developing a technology and infrastructure to make it easier for our customers to place orders on the most widely used messaging application, WhatsApp. We shall also have an experience centre based in Ahmedabad, for those who want to visit and experience the shift to living a truly sustainable and organic life. Consumers may choose to buy our products in person at these centres, and once they have physically checked the products themself, developed trust, and experienced the benefits of these products, we hope the online delivery platform will be their best friend! The whole concept shall be gradually scaled to other part of the country and the technological platforms being used can be easily adapted as we keep expanding our geographical presence. Further, the experience centres can also be opened up in different geographies either on ownership or franchise basis. Both, the online and offline, the venture has potential of a scalable business model and it shall create immense employment opportunities direct, as in the delivery network, backend management and indirect, as in the people involved in producing or manufacturing of such products. On one hand we are trying to be technological advanced and on the other we want to support our farmers & cottage industries and make our lives environment friendly. By striving to create a wider market for organic products we shall indirectly support wider acceptance of organic farming by our farmers. Further, a lot of our products shall be handmade or artisanal products, and by showcasing these products made by Rural Women, Co-operatives, Cottage Industries, SMEs, we shall create a wider market for their products and help them get better remunerative prices. By promoting such products, we shall make people averse to machine and mass-produced products and thereby try to bring the much-needed sustainability in our modern lives.

Written by the company on its public Startup India profile. Not verified by us.