LIT AI LABS PRIVATE LIMITED

In their own words

Lit AI Labs Pvt Ltd is an artificial intelligence product company building a unified suite of AI-powered software products for India's small and medium enterprises (SMEs). The company operates a portfolio of AI products under its initial trade name Bot Made Easy, designed to make enterprise-grade artificial intelligence accessible and affordable for the 63 million MSMEs that form the backbone of the Indian economy. The company's product suite addresses critical operational needs of Indian SMEs across sales, commerce, customer support, content marketing, and discovery — categories where existing global software solutions are priced for Western markets and remain inaccessible to Indian businesses. The portfolio includes RapidSales.ai, a multi-channel AI sales outreach platform combining email, WhatsApp, and AI voice calling; BuildEcommerce, India's first zero-upfront end-to-end ecommerce build-and-operate service; The Social Butterfly, an AI-driven content and social media platform; EzeeChatBot, an omnichannel AI customer support solution; and GEO Studio, a generative engine optimization platform built for the emerging category of Large Language Model-based discovery. The innovation lies in three core areas. First, the company has engineered a pass-through usage architecture and locally-tuned AI stack that allows pricing at roughly one-tenth the cost of comparable global SaaS alternatives, while maintaining production-grade quality. Second, every product is purpose-built for Indian workflows, including thirteen-language multilingual support, WhatsApp Business API as a first-class communication surface, INR-native billing with GST compliance, and Indian data residency by default. Third, the products are designed as an integrated suite rather than isolated tools, allowing customers to compound value across multiple AI capabilities through a single unified platform.

Written by the company on its public Startup India profile. Not verified by us.