MASIKA CARE PRIVATE LIMITED

In their own words

Introduction: MASIKA is a community-driven health technology platform focused on transforming menstrual healthcare for women across India. We are building a solution that understands Bharat, speaks the language of Bharat, and is designed for the realities of rural India. Our innovation lies not just in technology, but in how and where we apply it. 1. Truly Multilingual for Bharat India does not speak one language, and neither does MASIKA. The platform supports 24+ Indian languages to ensure inclusivity. Users can log symptoms through voice or text in their native language. The system is designed for women who are not fluent in English or urban medical terminology. Our machine learning model is trained on Bharat-centric datasets, including region-specific health patterns and real patient data from Indian demographics. This allows our AI to generate guidance that is culturally relevant, practical, and locally understandable rather than generic global responses. 2. AI Trained for Indian Realities Menstrual health varies across regions due to diet, climate, lifestyle, and socio-economic factors. Our ML model is built using Indian health insights and regional symptom trends. Recommendations are aligned with locally available food habits and care practices. The system focuses on early risk identification suited to Indian healthcare conditions. This ensures MASIKA does not provide textbook advice, but context-aware guidance built for Indian women. 3. Grounded Rural Campaign Model Our innovation is equally strong on the ground. We developed a grassroots campaign formula that directly engages rural communities through awareness camps, school interactions, and practical hygiene sessions. Instead of top-down communication, we used: Community-based learning Local language interactions Real-life demonstrations Trust-building through physical presence This approach allowed us to connect with actual rural India, not just digital users. The insights gathered

Written by the company on its public Startup India profile. Not verified by us.