Mr Monk

In their own words

Mr Monk is a cloud kitchen company, also known as a ghost kitchen or virtual kitchen, is a food delivery business that operates without a traditional brick-and-mortar restaurant. Instead, cloud kitchens prepare and cook food in a centralized commercial kitchen, and then deliver the food directly to customers through online ordering platforms and delivery services. These businesses can operate multiple food concepts out of a single kitchen space We are regularly working on our new unique menu and are constantly working on the trending dish , We have successfull 3 indo chinese brand and planing to launch our 3 north indian cuisine brand by the end of april our revenue is multiplying 2x Month on Month Expansion plans : Mr Monk has successfully launched 3 cloud kitchens in mumbai and our target is to launch more 10 outlet in this year , our roadmap is to launch new kitchens in both domestic and international in coming years also we are working and building the FOCO model franchise network Turning point : We have put lots of effort and hardwork to style our outlet without chefs , Our SOP is highly standardised we have created Premix of every dish so that our outlet will work under chef less model which increases the profit , Main concept of our cloud kitchen is to operate multiple food concepts out of a single kitchen space, and are often focused on optimizing their operations for efficiency and cost-effectiveness in order to serve customers quickly and at a lower price point. Operating Model : Cost-Effective Infrastructure: A key element of our buisness is operating model is a cost-effective infrastructure that allows for efficient use of space and resources. This includes investing in equipment and technology that streamlines operations and reduces labor costs, such as automated food preparation systems and order management software. By implementing an operating model that is focused on cost-efficiency, menu optimization, online ordering and delivery, and data-driven decision making, our brands are able to generate higher profits than traditional brick-and-mortar restaurants. Marketing strategies : Our main moto is customer acquisition This include a mix of digital and offline channels, as well as a plan for customer acquisition and retention, and any new initiatives or promotions , Traditional online ordering website like swiggy and zomato charge around 30% commission also due to competitive market disscounts also plays a majour roll and amount of marketing is also spent in this website to always be on the top , but we have cracked this our plan is to use online ordering website as our marketing tool they have lots of customer we are just trying to use ordering website as a marketing tool and acquiring and retaining the customer we would offer good discounts and free delivery + freebies to customer and make them order directly through us this will save a heavy part of commissions Financial Projections: Our unit economics We are doing a sale of around 8 lakhs rs per month per outlet In which 5,00,000 inr is from online ordering website and 3,00,000 inr is from our direct delivery Unit economics for online ordering( Net Sales ) Out of 5,00,000 inr 22% is (aggregator fees ). = 1,10,000 inr 6.5% (tax on aggregator fees = 32,500 inr Payment gateway fees Tcs and Tds ) 12% ( Marketing on. = 60,000 inr aggregators ) 3.5% ( tax on marketing ). = 17,500 inr 30% ( cost of goods + = 1,50,000 inr Packaging ) 26% (Gross profit). = 1,30,000 inr Unit economics for direct delivery ( Net Sales ) Out of 3,00,000 inr 40% ( cost of goods + = 1,20,000 inr Packaging ) 30% (Marketing cost ) = 30,000 inr 50% (Gross profit ). = 1,50,000 inr Avg gross profit is 1,30,000 inr (online ordering) + 1,50,000 ( direct delivery) 2,80,000 inr which is 35% gross profit Fixed expenses Salary = 65,000 inr Rent and electricity = 25000 inr Total 90,000 Net profit = gross profit (2,80,000) - fixed expenses (90,000) = 1,90,000 inr Which is equal to 23.75% net profit Cost of setting a professional cloud kitchen is 7 lakhs we are planning to make good amount of profits and multiply our outlet We are ready to generate significant returns for investors as we scale. By centralizing kitchen operations and leveraging the latest technology, we are able to streamline our operations and reduce overhead costs, resulting in higher profit margins. With the rapid growth of online food delivery, we have a significant opportunity to capture market share and generate significant returns for our investors."

Written by the company on its public Startup India profile. Not verified by us.

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