NEERTRA INNOVATION PRIVATE LIMITED

In their own words

Klanora is a technology-driven sustainable cleaning solutions company focused on eliminating inefficiencies in the conventional liquid cleaning products industry. The company develops high-performance, concentrated cleaning formulations that significantly reduce water dependency, plastic usage, and logistics costs across the value chain. Unlike traditional cleaning products that contain 80–90% water, Klanora’s solutions are engineered as ultra-concentrates and dissolvable tablet systems, enabling end-users to add water at the point of use. This decentralized dilution model reduces transportation weight, packaging waste, and storage footprint, creating a fundamentally more efficient and environmentally responsible system. At the core of Klanora’s innovation is its proprietary formulation approach using plant-based, coconut-derived surfactants, optimized for high foaming efficiency, stability, and cleaning performance even at high dilution ratios (typically 1:10 or higher). The company integrates material science and formulation engineering to ensure consistency, shelf stability, and compatibility across different water conditions. Klanora operates across both D2C and B2B segments, offering scalable solutions for households, hospitality, healthcare, and institutional clients. Its concentrate-based model enables businesses to reduce procurement costs, minimize storage requirements, and align with sustainability mandates without compromising on performance. From a technology and systems perspective, Klanora is building a “waterless-first” cleaning ecosystem, where the focus shifts from shipping diluted products to delivering active cleaning compounds in optimized formats. This approach not only reduces carbon emissions but also redefines unit economics in the cleaning industry.

Written by the company on its public Startup India profile. Not verified by us.