NVM INTIMATE APPARELS PRIVATE LIMITED

In their own words

Leelah is a premium, Indian-origin intimate apparel and lifestyle startup focused on designing and manufacturing thoughtfully crafted lingerie for women, rooted in Indian cultural context and modern design sensibilities. The startup addresses a clear gap in the Indian market where intimate wear is largely commoditised, western-styled, and not designed around the emotional, cultural, and physical needs of Indian women. Leelah combines design innovation, fabric research, and artisanal craftsmanship to create products that prioritise comfort, fit, and personal expression. Leelah’s approach integrates traditional Indian textile knowledge with contemporary silhouettes, ensuring products are both functional and culturally relevant. The brand works closely with skilled artisans and production partners across India, supporting local manufacturing and craft ecosystems. The company aims to build a scalable, design-led consumer brand that redefines intimate wear in India while creating sustainable employment opportunities, particularly for women, across design, production, and supply chain roles.

Written by the company on its public Startup India profile. Not verified by us.