OENUM BHARAT PRIVATE LIMITED

In their own words

Oenum Bharat Pvt Ltd is a direct-to-consumer automotive products company headquartered in New Delhi, selling precision-engineered car covers under the OENUM brand through oenum.in. Incorporated in December 2025, the company is built on more than a decade of firsthand experience in automotive accessories manufacturing, product development, and an on-ground understanding of what the Indian car owner genuinely needs from a protective cover. The Indian car cover market is largely unorganised, dominated by generic and import-dependent products with no quality standardisation and poor vehicle-specific fitment. OENUM was built to address this gap directly, combining in-house manufacturing with verified material standards and a technology-driven approach to reaching and serving customers. OENUM's product catalogue spans four tiers, Plasma, Nexus, Radiance, and Classique, covering 200+ car models with model-specific fitment. All products are manufactured using NITRA-certified technical fabrics, providing third-party verified performance benchmarks for UV resistance, weatherproofing, and material durability suited to Indian climatic conditions. This certification is a meaningful differentiator in a category where quality claims are otherwise entirely unverified. Beyond the product, the company is actively building a proprietary customer intelligence system designed to convert D2C consumer interactions into structured behavioural data on Indian car owners. This system is intended to serve automotive ecosystem players including insurers, OEMs, and dealership networks as a B2B intelligence product over time. OENUM has also developed an AI-assisted content operations pipeline integrated with its e-commerce infrastructure, enabling automated production of SEO-optimised content and reducing dependence on external agency costs. The company operates a vertically integrated model with in-house manufacturing, in-house marketing, and proprietary technology infrastructure. The long-term

Written by the company on its public Startup India profile. Not verified by us.