PIYO LIQUID WATER ENHANCER

In their own words

I am from Walpar Healthcare. We have developed world's 1st Liquid Water Enhancer with Health Benefits. There are 11 variation we have developed so far and other variation is under our pipeline. Piyo Immunity Booster - In Immunity Booster We have used so many natural ingredients so that people will get results. Piyo HSN Care - This is formulated specifically for Hair, Skin and Nails health Piyo Energy Booster - This is formulated specifically for enhancing instant energy. All our ingredients are as per FSSAI guidance and all are high quality ingredients. We have developed our own unique packaging. In 200-250 ml water we have to just quiz once from the bottle to glass and 1 serving will be ready in a matter of 5-10 seconds. a. Why is it required? The growth of the global electrolyte and vitamin water market is driven by the rise in obesity, an increase in urbanization and inclination toward nutrient-rich beverages. Energy and sports drinks contain a high number of calories and caffeine, which is decreasing their consumption among consumers, thereby increasing growth opportunities for electrolyte and vitamin water market. b. Unique solution & Value proposition This shift is projected to attract health-conscious consumers that are increasingly moving away from carbonated soft drinks and juices. Electrolyte enhanced water is becoming a popular choice against calorie and sugar-free substitutes for Sports drinks. It is a healthier alternative to recover minerals lost during exercise, sweating, and regular bodily excretions. Hence, the segment is expected to grow. Market prefer to purchase food and beverage products associating them with taste, visual appearance, and odor. Globally, China leads the flavored electrolyte and vitamin water market by revenue, with a major part of revenue coming from a single vendor – Danone. The US holds second place despite having the largest number of vendors located in a country. The Main market segment is driving the demand for sweetened variants, wherein they were heavily patronizing carbonated drinks in the past, and now they are increasingly showing a preference for lifestyle drinks, which come with a blend of taste, flavor, and health. Although sweetened vitamin and electrolyte water variants witness high demand, they face a growth challenge, particularly in the health-conscious consumer segment, which perceives electrolyte and vitamin water as an alternative to conventional sugary drinks. This segment often prefers drinks with natural ingredients. On the other hand, the emergence of the health-conscious population, which avoids the intake of sugar, constitutes an ideal target consumer segment for sugarless variants of vitamin and electrolyte water. C. Category and competition analysis It categories as Non-alcoholic, non carbonated flavored beverage. For trademark it comes under Main class-32 apart from 5 and 11. The market is expected to grow annually by 9.5% (CAGR 2020-2025). The market's largest segment is the segment Bottled Water with a market volume of US$6,034m in 2020. The electrolyte and vitamin water market by revenue is expected to grow at a CAGR of over 10% during the period 2019–2025. In relation to total population figures, per person revenues of US$9.09 are generated in 2020. The market is slowly moving from Non-Alcoholic Carbonated drinks to fruit based drinks and also to plain bottles water due to lower cost and ready availability. Per Capital consumption in India is among lowest in the world at 7 bottles per annum compared to 15 bottles in Pakistan, 89 in china and 1500 bottles in USA. In fact, juice and juice based drinks are growing 2.5 times faster than aerated drinks. As per the sales figures of 2016, juices and juice drinks such as Real, Slice, Tropicana, Rooh Afza, and Tang toppled Pepsi and Coca-Cola out of the top 5 highest sold brands across modern retail chains. Hence, Walpar’s NEW product- PIYO in-line with the following factors which are likely to contribute to the growth of the electrolyte and vitamin water market during the forecast period:2021-2025 Innovative Fortifications to Attract New Consumers Growing Use of Organic and Natural Ingredients Increasing Awareness of Empty Calories Shift toward Organic & Healthy Drinks THE ULTIMATE WATER ENERGIZER When it comes to the most ample liquid on this planet, H2O (Water), often times we just drink it down without objection. Now a days due to more filtration and reverse osmosis processes it lacks profile, doesn’t have a distinct Taste, and isn’t greatest at replenishing the nutrients we lose when we sweat generously. So, Just squeeze in 100 ML of Icy Cold Water, stir and Enjoy ! Zero Sugar Zero Calories Piyo for Instant Energy KEY INGREDIENTS: CAFFEINE TAURINE VITAMIN-C Piyo for De-Addiction Piyo for Hang-Over Piyo for Mood Enhancer Piyo for Keto Diet

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