SHRIVISH INNOVATION LLP

In their own words

Start-Up Overview: Rural Tourism Platform for Uttarakhand Mission: Revitalize rural communities in Uttarakhand by offering local households the opportunity to host tourists in a dedicated room, creating employment, and promoting sustainable tourism. The initiative starts in Pauri Garhwal and will expand to the rest of Uttarakhand, and eventually to other Himalayan regions. Key Components: 1. Digital Platform: A website/app for local households to list available rooms for tourists, with features for booking, payments, and local experiences. 2. Training & Support: Provide hospitality, digital literacy, and business management training for hosts, ensuring high standards. 3. Marketing: Promote the initiative through social media, collaborations with tourism agencies, and influencer partnerships. 4. Local Partnerships : Collaborate with local businesses (transport, food, experiences) to offer bundled tourism packages. Revenue Model : • Commission on bookings (10-15%). • Listing fees for hosts. Steps to Launch : 1. Market Research and feasibility study in Pauri Garhwal. 2. Pilot Program: Start with 10-15 villages, test the platform, and gather feedback. 3. Platform Development: Build a user-friendly website/app. 4. Training & Support: Train hosts on hospitality and tech usage. 5. Marketing: Launch digital campaigns and local awareness programs. Challenges & Solutions : • Technology Access : Offer offline options and partner with local centers for tech access. • Quality Control: Regular follow-ups, reviews, and feedback systems. Impact: • Economic: Generates local income, reduces migration, and boosts small businesses. • Cultural: Preserves local culture and traditions through tourism. • Sustainability: Promotes eco-friendly, responsible tourism.

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