SHUBH SANKALP SERVICES PRIVATE LIMITED

In their own words

Shubh Sankalp Services Private Limited operates under the brand name Rangilo Chhabilo, a purpose-driven Himalayan wellness brand designed to tackle the urgent issue of rampant migration from rural Uttarakhand. The brand was conceived in response to the growing number of “ghost villages” across the Himalayan belt, where lack of livelihood opportunities has forced generations to abandon their native homes. Our business model addresses this challenge by generating dignified, year-round employment through structured partnerships with women-led Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs) across the region. We operate a farm-to-brand supply chain rooted in three core principles: Sustainable Sourcing: Our raw materials such as fruits, native Himalayan millets, and medicinal flowers—are sourced directly from high-altitude villages and wilderness of Uttarakhand. These are grown without chemicals, ensuring high nutritional value and product purity. Local Manufacturing & Value Addition: The processing and manufacturing of products such as millet cookies, herbal teas, floral coolers, and wild fruit chutneys are carried out by SHGs and FPOs. This ensures decentralized production and the retention of value in the local economy. Market Linkage & Brand Development: We position these products as clean-label, artisanal wellness offerings for the urban and export markets, leveraging Ayurvedic wisdom, Himalayan storytelling, and eco-conscious packaging to connect deeply with modern wellness consumers. Our revenue is driven by direct-to-consumer (D2C) sales through e-commerce platforms, curated hampers, and strategic retail partnerships. As we scale, we aim to expand into institutional and export markets. In addition to job creation, Rangilo Chhabilo invests in capacity building by training rural women in quality management, enterprise operations, financial literacy, and grassroots leadership. By combining traditional Himalayan wisdom with modern wellness trend

Written by the company on its public Startup India profile. Not verified by us.