SHWETA TRADEMART PRIVATE LIMITED

In their own words

1. NAME - M/S SHWETA TRADEMART PRIVATE LIMITED 2. Constitution- Private Limited Company 3. Date of Incorporation 16/07/2015 4. Existing Activity a. Grinding and trading of whole Spices b. Blending of Spices c. Blending of Tea d. Manufacturing of other products like Aata, Besan, Poha etc. 5. Proposed Activity Introduction of a completely new range of products with a new registered brand name “AMZO” along with introduction of new blends in spices and tea both. Also packaging of new wide range of whole spices. 6. Existing Limits STPL is presently having the following borrowings: (Rs. In Lacs) Central Bank of India 3.30 Lakhs State Bank of India Cash Credit Limit 80.00 State Bank of India Machinery Term Loan 31.00 TOTAL 114.30 Lakhs In the FY 2016-17, the company has achieved a sales turnover of Rs. 200.00 Lakhs which was due to the traditional business from the existing region. The sales achieved was only due to the local market of Indore and nearby region like Khargone, Ratlam, Khandwa, Kukshi, Ali-Rajpur, Manawar etc. The same was expected to increase at a nominal rate of 10% - 20% on a year to year basis. Further, in the past FY 2017-18 the company has achieved a sales turnover of Rs. 270.00 Lacs, which included a sales of Rs. 200.00 Lacs from M.P. and nearby region. Thereafter the company opened its arms for whole of the domestic market and achieved a sales of almost 70.00 Lacs in the trial run period of 2-3 months only contributing to a total sales of Rs. 270.00 Lacs in the FY 2017- 18. Thereafter in the FY 2018-19, we achieved a sales turnover of Rs. 348.00 Lacs in the FY 2018-19. Our Bootstrapping got loose and had to repay the Loans back to the person whom we took it. In the FY 2018-19 the company has a good start, which was expected due to the Pan India acceptability of our products in the market. Consequently we hired proper sales team for each and every region separately at once for various states like Haryana, HP, UP, UK, Punjab, J&K, North- East, West Bengal, Maharashtra, MP etc. to be managed by our National Sales Head having his posting in our head office (Factory) in Indore only. But we received a huge response from the market which we could not got to handle, consequently we felt shortage of working capital. We were not able to make proper rotations of goods at each and every place, consequently we could not to supply our customers on timely basis. In order to manage the market demand created at that time we increased our fixed expenses to a great extent, however we could not got to rotate our working capital accordingly. The major expenses were on the part of sales i.e. the salary and expenses of sales team as a result of which our working capital got damaged in making the sales, consequently we could not got to give sufficient time to our sales team to achieve our breakeven sales. As a result of which we had to cut down our sales team and the consequential drop in sales followed to our earlier sales from Indore and nearby Region only. Further we got so much engaged sorting those activities of second quarter of the FY 2018-19, our sales got a major hit in the next few months, however our fixed expenses were all same resulting in a huge loss in the second and third quarter of the FY 2018-19. Thereafter, we learnt from our experience and decided to hire a new sales team and to re-launch only a few regions from where we got best response instead of launching multiple states. Futhermore, our major season for purchase is June and thereafter September in each year, but due to the non-availability of funds we did not got to purchase new stock in September 2018 and consequently when our sales started back in December 2018 we needed to make purchases at higher costs, which resulted in decrease in our Gross Margin by almost 10%. Due to these reasons we suffered loss in the period of July 2018 to December 2018. Which has now been mitigated in the last quarter of the FY 2018-19. However due to the above mentioned reasons we having a net cash loss of appx. Rs. 63.00 Lacs in the FY 2018-19. We need all kind of assistance to proceed further.

Written by the company on its public Startup India profile. Not verified by us.