SINGAA FOODS & BEVERAGES PRIVATE LIMITED

In their own words

We will try to change the habits of the people to replace their drinks with our Natural Dry Fruits-based drink SINGAA THANDAI in regular routine. We will recommend it with Breakfast, at Work, as Instant Energy Booster and at Night before sleeping to be Relax and Rejuvenate, after telling the benefits of our product. We can understand that it is always very challenging to establish a new idea in running a market and we always like the challenges like this for the betterment of society. Now the people are becoming more aware of their Health. Social media and other digital platform also help to aware society and connectivity. Besides this, the product which we are introducing is a traditional product and people already know about it but the only thing is lacking that nobody explained its qualities and benefits to the people in a modern way which is highly required. Most people are aware of this traditional drink very well but they have in their minds that this is an occasional drink to be used at Indian festivals only. We will explain the Properties and Nutritious Value of the drink in day-to-day use and the Uniqueness of our idea is that we are going to introduce this as an Instant Energy Booster and Immunity Booster. We will put all our efforts to make people replace their harmful drinks with our Healthful drink in their day to day use as it is very Healthful to all age groups as Kids, Students, Working People, Gym/Sports Persons, Athletes and Aged People. Once they will try it and feel the benefits of it they will slowly replace their drinks with it. It is also good in taste as too many types of Dry Fruits and spices are in it and everyone likes it’s taste. It can be used the whole year as in summers it is served chilled in cold milk and in winter it is served in hot milk. It also cost less than other harmful drinks as all drinks available in markets are in the starts from Rs. 10/- to Rs. 100/- per serve of 50 ml to 200 ml including Tea, Coffee, Soft Drinks, Energy Booster Drinks, etc. and people are expending amount on them for instant and temporary relief. Our drink will cost them only Rs.15-20/- per serve of 50 ml with lots of long-term health benefits. With this people also start to intake milk as milk itself has a lot of health benefits as per the Nutritious Values.

Written by the company on its public Startup India profile. Not verified by us.