SOURCEOFTRUTH LABS LLP

In their own words

SOURCEOFTRUTH Labs LLP (operating as SOT Labs) is a technology startup incorporated in December 2025 and based in Jodhpur, Rajasthan. The company is women led, founded by Sakshi and Dhaara, and was built around a single conviction: that India's local businesses deserve the same quality of digital presence and growth tools that large brands take for granted. SOT Labs applies artificial intelligence to remove the cost, complexity, and technical barriers that keep small enterprises invisible online, with a mission to make digital growth accessible, affordable, and truly done for the business owner. The company's first product is bijnis.xyz, an AI powered, all in one growth engine for local Indian businesses such as clinics, salons, restaurants, retailers, coaching centres, and professional services. Instead of forcing owners to stitch together five or six separate tools, bijnis.xyz unifies everything a business needs to get discovered and convert customers into one simple platform. It builds a professional website in minutes, sets up and optimises the Google Business Profile for local search, automates WhatsApp and social media responses, and deploys 24x7 AI sales agents that qualify leads, collect payments, and book appointments across WhatsApp, Facebook, and Instagram. The platform is designed for non technical owners to run entirely from their phone, and it follows an outcomes based model where the business pays for measurable results such as rankings, calls, and customers rather than for activity. Through bijnis.xyz, SOT Labs aims to help thousands of grassroots entrepreneurs across the country grow their revenue, strengthen their livelihoods, and create local employment.

Written by the company on its public Startup India profile. Not verified by us.