SUBVERSE PAY PRIVATE LIMITED

In their own words

SubversePay is a B2B2C financial technology platform built to digitize India’s offline subscription economy, specifically targeting Local Cable Operators (LCOs), regional ISPs, gyms, and tuition centers in Tier-2 and Tier-3 cities. Currently, this sector relies heavily on manual cash collections, resulting in high operational overheads, delayed payments, and a 15-20% involuntary subscriber churn. SubversePay solves this by acting as a zero-code "Revenue Recovery OS" for micro-merchants. Our platform enables merchants to automate billing through WhatsApp, allowing subscribers to set up lifetime UPI AutoPay mandates via a frictionless link. Our core technological innovation is a proprietary AI Predictive Retry Engine. Unlike standard payment gateways, our AI dynamically schedules retries based on "Salary Days" and historical user balance patterns, successfully recovering up to 20% more locked revenue. Beyond payment infrastructure, SubversePay acts as a strategic bridge market. We empower offline LCOs to compete with major telecom giants by integrating an OTT aggregation layer directly into our billing engine. This allows local operators to effortlessly bundle, upsell, and manage digital streaming subscriptions for their rural customer base with zero customer acquisition cost for the OTT platforms. By bridging the gap between offline merchant networks and digital services, SubversePay provides a highly scalable solution that increases merchant profitability, eliminates physical collection efforts, and drives deep financial inclusion across semi-urban India.

Written by the company on its public Startup India profile. Not verified by us.