Uptask Social Tech (OPC) Private Limited

In their own words

UPTASK SOCIAL TECH (OPC) PVT LTD www.letzdonate.com The problem: Gap between Demand and Sustained Supply from a donation perspective. For NGO’s: 1. Lack of support / market place to meet spontaneous and situational requirements e.g. Running an education specific campaign during admission seasons. 2. Today the average cost of acquiring funds for a NGO is at 30 to 40 percent. i.e. out of Rs 100/- raised, the actual spend on cause is Rs 60 to Rs 70. This apart they have their own administration cost. 3. Donors donating for an NGO are 90% one time donors – though intention is there to donate, today people just do not have the remembrance and the effort to login, pay is cumbersome. Basically lack of retention. 4. Due to lack of sustained donations, the NGO’s as well are not able to commit to a cause, rather they work on as and when available model. For Donor’s: 1. A lack of subscription model where the effort to donate is seamless, today most of them are willing to donate but the payment models and registrations are cumbersome and there is still lack of awareness among the people 2. A clear view of the activities and the end use of donation money used. Though NGO’s are governed by certain government regulations – there is still lack of transparency w.r.t the costs involved and the end use. 3. For corporates – a lack of easy integration model for their employees where small donations can be made month on month on the pay slip model, also lack of an effective medium for use of their CSR. The Solution: www.letzdonate.com will act as a marketplace for NGO’s with seamless payment solutions. Requirements can be posted on our website which will be routed through the NGO and acted upon. 1. Recurring Payment Solutions on a. Credit Card and Debit Card 2. Aadhar Based E-Mandate thro Bank Accounts 3. ACH based payment solutions. The website will list NGO’s, their need, cause and all other relevant information, donors can pick and choose to whom and how much to donate along with setting up instructions for recurring donations month on month. Today NGO’s collect quarterly – halfyearly or Annual donations which might look expensive for donors whereas with our payment solution model, setting up monthly instructions on your card is seamless and does not require intervention from donor month on month. This ends up with a high retention rate. Being a market place and driven by technology, we operate at fixed cost anywhere between 8% to 10% charged to NGO. This helps the NGO to keep the cost of acquiring funds in check focus completely on working for the cause and commit for a need. Activities of www.letzdonate.com 1. Feed NGO’s with requirements. 2. Online promotions via social media, blogs and sponsored ads 3. Offline activities in terms of road-shows in malls, IT offices and any place where people are at mass. 4. Activities and awareness campaigns in tie-up with certain NGO’s 5. Stringent follow-up with NGO’s and feedback to donors on the cause fund was used for. 6. Donor-NGO relationship. End of the day, we want to create impactful social stories, for e.g. 100 people are funding month on month to help run this classroom or towards supporting post trauma care of patient X.

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