YOKOTEN VENTURES LLP

In their own words

"Did you know that 30-40% of all food produced globally is lost or wasted? That means nearly half of what we create never gets consumed—it ends up in landfills, leading to billions in losses and massive environmental damage. In India alone, ₹50,000 Cr+ worth of perfectly consumable FMCG products go to waste every year due to inefficient inventory liquidation and consumer misconceptions about near-expiry products." "At MuriMura, we’re solving this crisis by rescuing surplus and near-expiry FMCG products and redistributing them to businesses and consumers at 60-70% discounts. We are India’s first large-scale B2B & D2C platform that helps FMCG brands, distributors, and wholesalers recover value from surplus stock, while giving retailers, restaurants, corporate buyers, and consumers access to high-quality, affordable FMCG essentials." MuriMura provides a fast and hassle-free way to liquidate surplus and near-expiry stock across B2B, retail, and online channels before it expires. Additionally, our solution helps reduce shrink and maximize profits by clearing slow-moving inventory while driving additional full value purchases and repeat orders. Our transparent and trusted platform ensures every product is rigorously verified for safety, quality, and freshness, giving buyers complete confidence in their purchases. Beyond transactions, MuriMura is driving a behavioral shift—educating businesses and consumers on the safety and quality of near-expiry products, and minimizing environmental harm. Every purchase on MuriMura reduces food waste and lowers CO₂ emissions, making sustainability an everyday choice." "MuriMura isn’t just about selling surplus—it’s about building a zero-waste FMCG ecosystem that benefits businesses, consumers, and the planet. We are scaling fast and looking for strategic partners, investors, and impact-driven collaborators to help us grow. If you believe in a future where waste becomes opportunity, let’s connect and make it happen."

Written by the company on its public Startup India profile. Not verified by us.