YUMMY IDEA LLP

In their own words

1. About the Company: The Yummy Idea (TYI) runs under Yummy Idea LLP (established 2019). The Yummy Idea mobile application is a meticulously designed product, which leverages technology to bridge the gap between hospitality students, industry and academia. It aims to enhance the quality of hospitality education by preparing students for ‘life after college’. TYI provides an innovative ‘self-help’ tool to students to embark on their professional journey right from their days at college and showcase their experiences and learning graph thus, increasing their employability and easing their transition from academics to industry. BACKGROUND With the advent of technology and the role which social media plays in our life is miraculous. Today, the way it has or it can impact our education system is far more promising than it was a decade ago. Social connections & knowledge sharing platforms have brought the world together in a single thread, bridging the gap of communication. Yet, the needs for improvement & dynamic trends in industry have put corporates & industry leaders under tremendous pressure to keep pace with fast moving technology. Today it is impossible to outperform the market without skilled and passionate people (correct talent) delivering extra ordinary results. Hospitality education is no exception & needs to gear up with changing needs of industry. Raising the standard of quality education, leveraging technology and use of current assets to enhance the hospitality learning is the need of the hour. Moreover, preparing students for life after college and making them aware of current industry trends is imperative to match industry demands. With the technological developments we believe that learners need to adapt to rapid future advancements with requisite skills to thrive in the industry. We conducted some unstructured interviews with industry experts & recruiters. According to our findings, employers lay focus on a candidate’s soft skills like attitude, commitment, & strong work ethics, which should be aligned with skills & knowledge required for the industry. At the same time hospitality education is still based on traditional ways of imparting knowledge to students, lays focus on hard skills (like knife skills, etc.) and thus lack in preparing students for ‘life after college’. The Yummy Idea has identified the above gap and helps in bridging and facilitating communication and knowledge exchange between industry- academia-students. Our objective is to: 1. Enhance the student’s social environment 2. Increasing role of mentors (faculty & industry experts) 3. Providing a tool to students to evidence all their learning and show their intangible assets to an unknown employer. Thus, making the process of sorting and recruiting a more efficient and faster process 4. To provide soft-skill training modules in order to enhance the communication skills, industry awareness, and enhance the entry-level employability skill. 2.DESCRIPTION OF BUSINESS 2.1 PRODUCT AND SERVICES ‘The Yummy Idea’ is a mobile application platform providing value-based education to young hospitality professionals, and brings hospitality professionals, hospitality students, budding home chefs & hospitality industry leaders – to communicate, share & innovate on a single platform which will make them ‘future proof’ & ‘industry ready’. TYI is designed keeping in mind the nature of work of hospitality students. With “TYI e-PROFILE” students can showcase their hard skills and evidence their soft skills like commitment, passion & work ethic. Students can log their experiences, & get reviews & feedback from mentors, hence allowing them to embrace appreciation & learn from criticism. With TYI, the recruiters can view student’s learning graph & track record, thus making better decisions for talent acquisition. Parallelly, The Yummy Idea is also a home to many small intrapreneurs who are working in hospitality industry from their home, they are self-motivated, pro-active and action oriented people who are creative enough to mark an impact with their ideas and have leadership skills to start their own small business. Typically, these home chefs are working from their home and providing different food services to their near-by relatives and known friends, but this industry lack in basic infrastructure development and is very unorganized. We believe giving a platform to such talented intrapreneurs will allow them to share their local unseen recipes, innovation, cultural background at the same platform which will promote engagement and motivation between students and home chefs, hence enhancing greater opportunity for better interaction and inspiration. It is a marketing platform for such people, and will ultimately give these intrapreneurs an opportunity to become full time entrepreneurs.

Written by the company on its public Startup India profile. Not verified by us.