ZENITH DRINKS PRIVATE LIMITED

In their own words

Zenith Drinks Pvt. Ltd. was incorporated on 08.01.2018, which is promoted by Mr. Deepak Agarwal, a young entrepreneur and an IIT Chemical engineer having more than 8 years of strategy & operations experience, with Unilever in India, Switzerland and Singapore. Company wants to bring the wisdom of ancient science and cultural knowledge to 1 billion people by serving them with indulgent yet functional beverages, convenient yet unprocessed beverages which are truly natural. Hence, the company is creating Ready-To-Drink functional and healthy beverages based on the principle of Ayurveda which helps to detox and vitalise Mind, Body and Skin in the brand name of ‘Auric’. The company believes in the power of Ayurveda to deliver benefits to consumers. Company procures herbs from farmers; brew them over 2 days to make concoctions which are then mixed with diluted coconut water. This is the first time Ayurvedic herbs are used in traditional CharakSamhita way and mixed with coconut water to create refreshing and functional beverage. There are 9 types of herbs used such as Ashwagandha, Moringa, Gotu Kola, Brahmi, Shankhapushpietc The company believes that in order to create a healthy product it should be natural, low calorie and low sugar at the same time. Hence, company is making beverage which is 100% natural with no preservatives, has low calories (half that of coke) and low sugar (one fifth of any juice). Moreover, for consumers to continue pursuing healthy habits - healthy products should be tasty, affordable and convenient to use Healthy nutrition, Ayurveda and 21st century lifestyle risks, such as immunity, calmlessness etc. are the pillars, on which company is working. The company would generate immense employment throughout the value chain to: 1. Farmers who produce coconut water and Ayurvedic herbs. 2. Operators and daily wage earners who manufacturer raw materials, packaging materials and company's beverages. 3. Truck drivers who transport beverages to distributors. 4. Salesmen who sell products to traders and retailers. 5. Traders & retailers who sell products to end consumers

Written by the company on its public Startup India profile. Not verified by us.