BACHHERIA FASHIONS AND LABELS PRIVATE LIMITED

In their own words

The company is based in Indore, Madhya Pradesh, inspired by the growing demand of sustainable and inclusive fashion the company was founded to make conscious clothing and heritage bridalwear more accessible to modern India. Operates in the fashion and lifestyle sector with two distinct brands- Dhoonki, focused on sustainable everyday wear, and Maakshi, offering luxury bridal couture rooted in heritage. The startup addresses key challenges in the Indian fashion landscape, including the lack of affordable sustainable fashion, loss of traditional bridal craftsmanship, fast fashion’s environmental impact, and limited rural employment. Through Dhoonki, it offers organic, handwoven, naturally dyed clothing that is ethical, comfortable, and accessible. Maakshi revives Indian craftsmanship through customized lehengas, sarees, and suits crafted by artisans, with part of each sale supporting the wedding needs and development of underprivileged women. The company follows a zero-waste approach by repurposing leftover fabrics and plants a tree for every Dhoonki order via SankalpTaru. It also provides doorstep bridal services and promotes artisan empowerment in Gujarat, Rajasthan, Bengal, etc. Dhoonki operates through its ecommerce www.dhoonki.com, while Maakshi follows a personalized appointment-based model at www.maakshi.com. The brand also emphasizes visual storytelling, cultural pride, and emotional connection through its product design and campaigns. With innovative design approaches, rural employment generation, and a strong ethical foundation, the startup is scaling toward offline retail and global bridal clientele. Revenue is generated through online B2C sales for Dhoonki and high-ticket couture sales for Maakshi, with future plans including pop-ups, retail stores, and exhibitions. The startup’s vision is to become a globally respected house of conscious fashion rooted in Indian values, empowering both wardrobes and weddings with purpose and sustainability.

Written by the company on its public Startup India profile. Not verified by us.