BINARY INNOVATIONS (OPC) PRIVATE LIMITED
Mumbai, Maharashtra
In their own words
Operated under Binary Innovations (OPC) Private Limited, SheThrives is a direct-to-consumer women's intimate hygiene and wellness brand built on the belief that every woman deserves access to safe, sustainable, and empowering hygiene solutions. The Indian women's intimate hygiene market is a high-growth yet deeply underserved category, where awareness gaps and ingrained hesitation remain the primary adoption barriers. SheThrives addresses this through an education-led approach, accessible pricing, and a brand voice built around confidence and everyday empowerment — deliberately shifting the narrative away from stigma and discomfort. The business follows a digital-first model, with distribution across its own D2C website, quick commerce platforms, and online marketplaces. The initial focus is urban women aged 15–45, with a clear roadmap to scale into Tier 2 and 3 markets through community-led education and local language outreach. SheThrives is developing a dedicated mobile application that enables women to track their menstrual cycle, monitor daily wellness habits, and help build healthier routines over time. The app deepens the brand's relationship with its users beyond the point of purchase — positioning SheThrives as a long-term wellness partner, not just a product brand.
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP259053
- CIN
- U86900MH2026OPC469703
- Registered on Startup India
- 2026
- Self-declared stage
- Validation
Where this is
District
Mumbai
Maharashtra
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
Geocode confidence: medium
What we do not know
- no website on file
- no incorporation date
- no funding signal of any kind
- no address beyond the district
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