ECOO HYPER RETAIL PRIVATE LIMITED

In their own words

Ecoo Hyper Retail Private Limited, operating under the brand Ecoo Basket, is a technology-enabled B2B FMCG distribution company based in Chennai, Tamil Nadu. We supply fast-moving consumer goods to independent retailers - Kirana stores, pharmacies, bakeries, tea shops and HORECA kitchens - across the Chennai metropolitan area, and we manufacture and market our own packaged range, Ecoo Nuts & Spices.THE PROBLEMIndia's general trade channel of over 12 million independent retail outlets still carries the majority of FMCG volume, yet it is the least efficiently served part of the supply chain. The prevailing distributor servicing cycle in Chennai is one visit every 10 to 15 days, with orders written on paper, deliveries batched to fill a vehicle, and credit extended informally. The consequences fall on the smallest retailers. A Kirana owner working with limited rotating capital must either over-order and lock his cash into slow stock, or under-order and lose sales to stock-outs in exactly the fast-moving low-price-point SKUs that drive his footfall. The brand loses the sale at the shelf and never records it in data.OUR SOLUTIONEcoo Basket closes that gap with a service model built on four commitments: a weekly-or-better visit on a fixed beat day, next-working-day delivery on beat-day orders, cash on delivery with no credit extended and none demanded, and no artificial minimum order that forces a retailer to over-buy. Removing credit from the relationship removes the retailer's financing cost and the distributor's largest source of leakage at the same time.TECHNOLOGY AND INNOVATIONThe model is only economic because we built the systems for it. EBOS, the Ecoo Basket Operating System, is our in-house backend platform holding master data on merchants, areas, SKUs, rates and schemes, and the transactional spine of orders, dispatch, collection and claims. Our field sales team captures orders in-shop on a purpose-built mobile application carrying the live catalogue, current trade rates and each retailer's own purchase history, so an order is priced and confirmed at the counter and enters the fulfilment queue before the salesman leaves the shop. A business intelligence layer parses purchase invoices to drive rate verification, SKU-level margin analysis and coverage reporting. OWN BRANDEcoo Nuts & Spices is our own-label range of nuts, dry fruits, whole spices and ground blends. Nuts and spices in the independent trade remain a largely loose, unbranded and inconsistent category where both retailer and consumer buy on trust and are frequently disappointed. A consistently graded, honestly weighed, clearly batch-marked packaged range gives the retailer a product he can stand behind and a dependable margin, and gives the company control over sourcing, quality and cost.MARKET AND SCALABILITYThe model is designed for replication. Route economics improve with outlet density rather than geographic spread, so growth is achieved by deepening coverage within proven areas before extending the map, and by replicating validated route units zone by zone. The technology stack is built once and deployed across every new route at negligible marginal cost. The same platform is extensible to other Tier-1 and Tier-2 markets with the same general trade structure.IMPACTThe business generates direct employment in field sales, warehousing, delivery and operations, and creates measurable value for the independent retailer through faster replenishment, zero credit burden and lower working capital lock-in. For brand principals it delivers verified coverage data and reliable shelf availability in a channel where both are typically estimated rather than known.TEAM AND STATUSThe company was incorporated on 15 July 2026 under the Companies Act 2013 (CIN U47912TN2026PTC195420), with its registered office at Vanagaram, Chennai. It is led by a founding team carrying approximately fifteen years of combined B2B retail and distribution experience across Hindustan Unilever, Reliance Retail, BigBasket and wholesale distribution. The core platform and field application are built, the merchant base is mapped and standardised, distribution operations are live, and the own-label range is in commercial preparation.

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