FOURTH SECOND PRIVATE LIMITED

In their own words

Fourth Second Pvt Ltd’s long term vision is to be a one stop shop for everyday basic products which are environmentally sustainable . We intend to manufacture most of our products in-house and give back to the community by supporting self help groups across regions by providing better employment opportunities and better standards of living. Why Fourth Second? If we compress the Earth’s life to 24 hours, mankind is just 3 seconds old on this planet and the destruction that we have caused to this planet is inevitable. To make it to the fourth second, we need to change our way of life to a more sustainable and responsible living. We, at Fourth Second Pvt. Ltd, are committed to help you make responsible choices by offering environmentally sustainable alternatives at affordable prices. Our start-up has adopted the process of eco-innovation and continue to provide today’s consumer-driven society with cleaner and greener solutions. It is this dedication that makes us a trusted, eco-friendly, affordable and sustainable brand. Our Portfolio and Eco System: Expertise in new product development and strong R&D allows us to design everyday products in an evironmentally sustainable and stylish manner. Our range of products include Bamboo Toothbrush, stainless steel straws, portable reusable cutlery sets, reusable bamboo bottles , portable non plastic environmentally friendly shopping bags and reusable face masks. All these products provide an alternate to non biodegradable options which are currently widespread. Our research team ensures that the materials we use are sustainable and at the same time make the switch from the non biodegradable alternatives easy, without reducing the functionality and at the same time not being a burden on the pocket of the consumers. We are proud to say that we currently support more than 50 self help tailors and helpers indirectly across regions within the country. We are all set to increase our product portfolio to more than 15 by the end of this year and indirectly employ over 150 people. With a strong digital presence, we create engaging content on our social platforms which drives the consumer to our e-commerce website and helps them make the switch to a sustainable lifestyle. Also, we shall be foraying in the field on sanitation and hygiene on which our team is working on ways to make the same affordable and accessible to the Indian public at large, which is the need of the hour. We are also focusing on partnering with various retail outlets across regions and building a strong distribution network for off-line presence. Currently catering to the Indian region, we are taking Fourth Second, a truly Indian brand to the global scale with plans of launching in the USA by August 2020 and the European region by December 2020. Our Social Initiative: With a community of more than 10,000 customers, our CSR wing, Foursec, is focused on engaging with the community to come up with innovative ideas to create a circular economy. With a belief that every single individual can make a difference, we are in talks with schools and institutions to organise workshops and spread awareness and importance for the need of switching and making better lifestyle choices and making the planet a better place to live in.

Written by the company on its public Startup India profile. Not verified by us.