KUSHINAGAR TEXTILE PRIVATE LIMITED

In their own words

Zero Tolerance at London Fashion WeekZero Tolerance is a designer fashion label rooted in cultural innovation and Indian representation. We create garments that tell the story of Indian craftsmanship in a modern way. Every piece is made from scratch by tracing the entire process back to the artisans, from spinning and weaving to dyeing and finishing. Our focus is on skill upgradation and creating a sustainable, centralized system where everything from fabric to finished piece is made under one roof. The goal is simple, make high-quality garments while uplifting marginalized communities and keeping traditional crafts alive. What started with t-shirts has now grown into an artisanal-wear label that collaborates with craft clusters across India. Each collection highlights forgotten techniques, regional crafts, and the stories behind them. Zero Tolerance stands for Indian heritage told through design. We don’t see craftsmanship as nostalgia, it’s our way forward. By working closely with artisans, we aim to build global awareness around Indian design and make craftsmanship part of everyday culture again. The values remain the same since day one, representation, revival, and respect for the hands that make what we wear.

Written by the company on its public Startup India profile. Not verified by us.