Nehbelle B'care Industries Private Limited

In their own words

Nehbelle Cosmetics adopts Holistic Marketing Concept. It believes in growing with the development, new designs in market and implementation of marketing programs and processes that recognizes itself as an independent company approach keeping faith in all activities they perform. With the belief that everything and every activity matter in marketing and leading towards brand building, it has committed towards the holistic marketing approach. While defining each element in detail, we can examine that it has gone through Integrated Marketing as its marketing considers two key themes- adopting various marketing activities that create value in the market, communicate about brand and its quality delivering everything through building value and providing value to its customers. Also, marketing is designed in a way that their way or method of implementing it is performing many activities and objectives kept in mind by doing just one marketing activity. Their price for the products is worth the value it provides as in quality and service complementing its design of distribution channels and plan for selecting marketing communication format in its future launch. While talking about its Relationship Marketing they have taken utmost care of its partners maintaining full time updates and taking positive responses from its business partners, feedback and review taking into consideration giving prior interest to their concern from customers along with providing products worth the money they pay for, employees redressal system and trying to build financial community that has mutual understandings, capabilities and potential resources that fulfils needs, goals and desires of both the party cracks the best deal. Unlike other cosmetic companies, they have taken care of its performance as a whole i.e. it concerns for social beliefs, ethics to be followed in this industry and taking all forms of legal procedures in ethical manner and system. It has maintained its records in terms of timely Company registration documents updated in all legal stages and registering its logo and brand name with designed calligraphy artwork and patented lipstick container with color and its unique design of using it. All of these works have been properly designed in a way that it has used all their activities in its Integrated Marketing Communication. They have tried to communicate what all they have been worked and working for building brand equity in near future. Company has taken major care while designing for their products and product line. They have made a market research before going for any of its quality for the product and what product combinations they can have for in their product line for biotin-based products. They also took opinions on their packaging i.e. container of each of its products. After understanding the problems faced by ladies who use those cosmetics in their everyday schedule, they took care of each of those issues while going for its container design.

Written by the company on its public Startup India profile. Not verified by us.

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