SAS FASHION & RETAIL PRIVATE LIMITED

In their own words

Routinee is a skincare and personal care brand focused on developing simple, effective, and science-backed skincare solutions for modern consumers. The company aims to address common skin concerns through carefully formulated products that combine high-quality ingredients, dermatological research, and customer-centric product development. Our mission is to simplify skincare routines by offering accessible, result-oriented products tailored to Indian skin types and climatic conditions. We focus on innovation in product formulation, ingredient transparency, sustainable packaging, and digital-first customer engagement. Routinee leverages market research, consumer insights, and emerging skincare technologies to create differentiated products that address gaps in the skincare market. The startup operates with a direct-to-consumer approach while building a scalable brand ecosystem across e-commerce, retail, and community-driven platforms. Through continuous product innovation and a strong emphasis on quality, Routinee aims to become a trusted skincare brand that promotes healthy skin and informed skincare practices.

Written by the company on its public Startup India profile. Not verified by us.