SH FOOD AND LIFESCIENCE PRIVATE LIMITED

In their own words

Overview: Eazy Gainz is a visionary startup currently in the ideation stage, dedicated to transforming the way people consume protein — especially vegetarians. Our flagship concept is a 100 ml high-protein shot, delivering 15–20 grams of whey-based protein in a 100% vegetarian, sugar-free, and low-calorie (100–120 kcal) flavored water formulation. Designed for convenience, performance, and nutrition, this product aims to serve a broad audience — from bodybuilders and athletes to everyday individuals seeking to meet their daily protein requirements. The Need: Despite rising awareness around fitness and nutrition, many vegetarians in India and across the globe struggle to meet their daily protein intake. Traditional sources are often inaccessible, inconvenient, or unpalatable. Eazy Gainz bridges this gap with a compact, tasty, and portable solution that fits seamlessly into any lifestyle. Our Vision: We aim to democratize protein nutrition — making it affordable, accessible, and enjoyable for everyone, regardless of dietary restrictions. While rooted in India, our ambitions are global, catering to fitness enthusiasts and health-conscious individuals around the world. Current Stage: Eazy Gainz is actively engaging in product R&D. We are collaborating with leading contract manufacturers, co-developing ideas, and experimenting with formulations, packaging design, flavor profiles, and nutritional integrity. Our focus is on creating a clean-label, great-tasting, and globally scalable product that sets new standards in the functional beverage market. Key Highlights: • Product Type: Protein Water Shot (100 ml) • Protein Content: 15–20g whey protein • Vegetarian | Sugar-Free | Low-Calorie (100–120 kcal) • Target Users: Fitness enthusiasts, vegetarians, and general consumers • Geographic Focus: India-first, but globally positioned

Written by the company on its public Startup India profile. Not verified by us.