ASACO MANUFACTURING AND PACKAGING PRIVATE LIMITED

In their own words

Abhinav, Shashank, and Ayush seem like 3 different people with very different fields of work. That’s what makes Dras work, our differences, but more importantly, below the surface, there is an iceberg of similarities. Our founders had quite a lot in common despite their varied interests. They all find the FMCG space intriguing, particularly the unorganized shelves that are still open for explorations and experimentations, like…ice! And, call it fate or call it a co-icey-dence, they were all students at the Indian School of Business at the same time, and that’s how they broke the ice. Yes, we also have a lot of ice puns! That’s also something in common! Rounds of brainstorming sessions and market analysis revealed that ice market largely remains unmoderated, unchecked, and unsatisfactory. This could all be pinned on to the fact that ice remains unorganized. While in countries as the USA and the UK, there is a huge market for packaged ice, Indian consumers have to make do with unbranded product from street hoarders and substandard loosely sold shards.

Written by the company on its public Startup India profile. Not verified by us.