HOMEMADE SHOPPING PRIVATE LIMITED

In their own words

Homemade Shopping (Hmshopping.in) is a tech-driven e-commerce ecosystem dedicated to empowering rural artisans, women entrepreneurs, and marginalized communities. Based in Howrah, West Bengal, our platform eliminates exploitative middlemen, ensuring that grassroots talent receives the full market value for their craftsmanship. What distinguishes us is our inclusive mentorship and employment model. We leverage the expertise of Master Artists to provide professional training and create decentralized work environments in underdeveloped villages. We are also deeply committed to social inclusivity, providing a mainstream marketplace for products made by specially-abled individuals and prison inmates with professional expert guidance. Our dedicated R&D team bridges the gap between historical craftsmanship and modern consumer preferences, helping artisans update designs for both domestic and international markets. Our vision extends beyond borders; we not only aim to export products but also aspire to establish and plant the roots of Indian craft traditions on global soil, creating cross-cultural recognition and permanent spaces for our artisans abroad. For customers, we offer a guarantee of authenticity, transparency, and fair pricing. For the nation, we are preserving dying art forms and boosting the rural economy through large-scale employment generation. With a multi-channel growth strategy involving craft fairs (Melas) and seven distinct marketing avenues, we are building a sustainable, global future for Indian handicrafts.

Written by the company on its public Startup India profile. Not verified by us.