MERCHLAND RETAIL PRIVATE LIMITED

In their own words

Most B2B merchandise orders in India still run on directory searches, WhatsApp quotes, and hope. A client needs 500 branded jackets. It calls four suppliers, gets four prices against four different specs, and has no way to tell who will actually deliver. Merchland was built to meet that hope with accountability. We are not a marketplace. We are the production and fulfilment partner our clients hand the whole job to. Every confirmed order is manufactured by a partner from our pan-India Merchant Partner network. The network is invite-only. We check GST registration, inspect the facility, and run a real sample order. Pass all three, and a partner starts seeing live work. The whole order lifecycle runs on our own ERP. Every quote and order moves through it, from first enquiry to dispatch. A requirement is never broadcast to the entire network. Our proprietary Merchant Tender System routes it only to partners capable of fulfilling it. Nothing ships until it clears a quality-control gate, checked against the sample the client approved. Clients see the same discipline. Our catalogue runs to 75 SKUs, 44 apparel and 31 non-apparel. Our Solution Hub publishes use case pages for 7+ industries. Buyers arrive two ways. Some have a use case, like corporate gifting or event merchandise, but no fixed spec. Others know the exact SKU they want. The Hub serves the first, the catalogue the second, and either way they find guidance even before speaking to us. Their Customer Account replaces the WhatsApp thread with a B2C-style flow: browse, submit a requirement, receive a documented quote, request a callback, accept. Once confirmed, they track production, logistics, and GST-compliant invoices in the same place. We rebuilt an unorganised, trust-deficient procurement market into one standardised, compliant workflow. It handles a large institutional bulk order and a single creator's print-on-demand drop equally well. One system, two very different kinds of demand.

Written by the company on its public Startup India profile. Not verified by us.