Mindful Parenting Llp

In their own words

Introduction: The biggest challenge the human kind is facing as of today is the amount of plastic waste being generated every single day. Did you know that every single toothbrush that you have ever used till date, still exists somewhere on this earth ? And did you know that the disposable diaper that your mother put you in when you were a baby still exists on the planet and that it will continue to do so for another 350 years? Introducing Cuddle Care; A sustainable child care brand that puts your baby’s comfort and the environment at the forefront to redefine child care. Our solution to the problem: Till a few years back, baby care products were all about comfort and convenience but lately concern and cost have been added to the equation. Woke parents today are very conscious about their child’s skin and health safety as well as the impact of mass and reckless consumption on the planet. Cuddle Care addresses this sentiment of new age parents to help leave a better planet for their children. We offer beautifully and thoughtfully designed baby care products that are gentle for the baby & provide long term value to customers and also for the planet. Our products provide care, comfort, convenience and cost effectiveness in the baby care category. Sustainability runs the core of the brand , & wish to contribute to Environment friendly practises. Meet the team: Cuddle Care has been Co-founded by Shruti Uday Bajoria and Gunjan Bagaria. They are both Post graduates in Fashion Marketing from New Delhi. Gunjan has 7 years of experience as merchandise Controller with Max Retail and helped the company expand in the east region of the country. Her expertise in merchandising, accounting and supply chain are invaluable. Shruti has 6 years experience of running her own women’s wear store. Product development, marketing, customer relations and sales are her strong points. We outsource SEO and digital marketing services, social media management services and accounting services at present. Business Model: Cuddle care operates via two models - D2C and B2B2C. The majority of sales happen on third party children’s marketplaces like Amazon, First Cry, The Nestery, etc and third party marketplaces for sustainable products like OneGreen, Mama Naturally and the like. A portion of our sales happen directly through the company’s e-commerce website. Customer acquisition cost is higher on Social Media platforms like Instagram and Facebook where we use content marketing, mom and child influencers and periodical paid ads to generate awareness and sales. Market for cloth Diapers & Eco Friendly products : The Indian baby diaper market was valued at USD 794 million in FY2021 and is projected to grow at the rates of 5.6% CAGR taking it to USD 1092 million in FY2027. Even though the diaper market is currently dominated by the disposable category, it shows excellent scope for cloth diapers to grow as well. The total addressable market in the cloth diaper category is pegged at approximately USD 15.4 million and the Serviceable addressable market is about USD 595K. However, Indian Consumers are at an early stage of understanding. Another interesting trend visible in the report is that >50% of Indians associate sustainability with natural/ healthy/ organic ingredients. Across all markets surveyed, seven elements typically mattered to consumers: healthy ingredients, natural, additive/chemical free, organic, sustainable packaging, and local sourcing. In every market, consumers prioritized healthy ingredients, natural, additive/chemical free, or organic among their top three most important sustainability elements in consumer products. Source : https://www.businessworld.in/article/Indian-Consumers-Embracing-Sustainable-Products-Report/05-06-2022-431465/. Target Market : A cuddle Care Customer are the new age parents who are seeking traditional wisdom in modern formats, this product fits perfectly with the mindset of conscious parents who believe that when it comes to their newborns,,health is priority & products which also reduces wastage & can be recycled or upcycled. Also This inherent understanding of benefits of cloth & Natural products paves the way for a huge opportunity of a Cloth Diapers & Natrual products offered by Cuddle Care Competition: There are other more established brands in the category - namely Superbottoms, A toddler thing, Bumpadum, Bumberry and Baby Hug. The differentiating factor for our brand is that we provide new age mothers options for a sustainable lifestyle even beyond the diapering stage of their babies. All of the above brands are focusing on the niche market of cloth diapering and some do garments as well. We are offering multiple sustainable products that a child might use in a day. A child outgrows the diapering stage by the age of 4 but we want to continue our association with them for a longer period of time so that choosing sustainable options becomes

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