SANDRAH NUTRACEUTICALS PRIVATE LIMITED

In their own words

The startup is a health and nutrition-focused enterprise engaged in the development of innovative functional food and nutraceutical solutions aimed at preventive healthcare and gut health management. The company is working on novel edible formulations that combine food science and delivery technology to enhance the effectiveness, stability, and bioavailability of active nutritional ingredients. The core innovation of the startup lies in the development of an emulsion-based gel (emul-gel) edible system designed for targeted release in the gastrointestinal tract, particularly the colon. The formulation integrates probiotics, prebiotics, and bioactive nutritional compounds using food-grade polymers and stabilizers such as guar gum and xanthan gum, all of which are recognized as safe under applicable food regulations. This approach aims to improve ingredient stability, controlled release, and functional performance when compared to conventional nutraceutical formats such as capsules or powders. The startup focuses on addressing key challenges in the current functional food and dietary supplement market, including poor bioavailability, low consumer compliance, and lack of targeted delivery. By offering a palatable, edible, and scientifically designed format, the company seeks to promote gut health, metabolic wellness, and overall preventive nutrition. The business model is primarily direct-to-consumer (D2C), supported by digital platforms and partnerships, enabling scalable distribution across domestic and international markets. The startup plans to leverage growing consumer awareness of preventive healthcare and clean-label nutrition to expand its product portfolio. The startup emphasizes research-driven product development, compliance with FSSAI and applicable food safety standards, and sustainable scaling. The innovation is intended to contribute to improved health outcomes while creating a commercially viable and scalable food technology venture.

Written by the company on its public Startup India profile. Not verified by us.